Part of the reasoning behind the name "Embracing" the cloud is to capture the transformation taking place in my own product design and development methodology.
We've listed various apps on the Salesforce.com AppExchange since 2006, but none were what are called "native" apps running on the Force.com servers. One goal for 2010 is to develop and list up to 3 native apps on the AppExchange using Salesforce Sites.
My first application built using Sites can be found here. I'll write up a more detailed blog post in the next few days describing the process behind this site.
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