# Saturday, 23 October 2010

Short Version: The rumors are true. I accepted a position at Facebook with a focus on Salesforce.

(That's about it. Read the long version for more details)

Long Version:
I started working at Facebook in August with a focus on designing and developing apps on Force.com within the IT group. The group is very focused on embracing cloud-based solutions to maintain agility and efficiency during a hyper-growth phase.

My wife and I moved from Portland, OR to San Carlos, CA as part of the transition and simply love it. We've actually been considering a move to Silicon Valley for 2 years for the weather, family, and, well... this is the center of cloud computing. The Facebook position gave us the perfect opportunity to make the jump.

Why Facebook? The 3 primary motivations for working at Facebook are the cloud, a progressive IT group, and company culture.

The Cloud
Facebook's infrastructure is one of the most under appreciated cloud architectures in existence today.

When you consider that Salesforce can support 1.5M customers on 1,000 servers (a 1,500:1 ratio) you understand why we are at an important inflection point in IT infrastructure and must consider cloud-based solution providers at every opportunity. Multi-tenancy is just much more efficient.

Then when I look internally at Facebook supporting 300M users on 30,000 servers (a 10,000:1 ratio) the efficiencies of scalable cloud-based architecture become even more obvious and impressive. (I'd love to share how we accomplish this feat, but you'll just have to apply here first :-). It truly is amazing and gets more efficient with each release)

Facebook as an enterprise class cloud provider will become even more apparent within 10 years as the user base grows and takes their social graph with them into every facet of their life (phones, devices, automobiles). When Mark Zuckerberg coined the term "social utility" back in 2007, the average response was "Huh?... It's just a website where I communicate with my friends".

But as the social graph gets consumed via web service APIs and millions of people communicate through the service, the role of Facebook (and the reasoning behind Mark's comment) becomes much more like an AT&T for the web rather than just a website.

The focus and dedication to cloud-computing is so serious, that we will build all our own datacenters from the ground up going forward, starting first in Prineville, OR.

Progressive Information Technology
I work in the IT group at Facebook in a ground floor opportunity at a rapidly growing company. We have an opportunity to learn from past enterprise IT architectures and challenge the norms using cloud computing and open source. The infrastructure put in place today will very likely still exist in 10+ years.

Unlike traditional IT roles, Facebook IT is responsible for the core product; our datacenters, servers, and technical operations. Our group is aligned very closely with the product Software Engineers.

Every IT asset; from CRM, ERP, Financials, HRM, SCM, ESB,... and a dozen other TLAs, are in it's first or second generation deployment. There are "build or buy" decisions being made constantly. My role often times involves demonstrating how to leverage what we've already "bought" (using Force.com for a variety of specific solutions).

Facebook takes a progressive stance on utilizing Salesforce as a platform and I've additionally been challenged with projects and opportunities that leverage my strengths outside just Salesforce development.

Culture
I'm probably the youngest 40 year old most people will ever meet still enjoy the occasional hackathon, drinking lots of coffee and embracing the most progressive idea or concept emerging at the time in software development.

There is no other company that I can think of than Facebook that is the epitome of this type of culture. There is a kindred spirit amongst all Engineers at Facebook that is hard to explain. I've participated in 2 hackathons so far and will never miss future events.

Most people don't perceive Facebook as a technology company, but the internal esprit de corps is very focused on building cool stuff, simply for the enjoyment of building stuff. Facebook is a technology company.

Side Projects
Maybe I'm being over ambitious to think I'll have any spare time to work on side projects, but here's a status of projects I continue to support and take great interest in on the side.

Passage .NET Portal Framework: This platform is still OEM'd by a couple partners who do the heavy lifting. The XOS framework has really proven that object oriented databases can be scalable and flexible. A couple more partners/resellers are in the process of developing Passage based solutions, so I don't think the end is in sight.

i-Dialogue: Other partners and associates have taken over the day to day hosting and support of i-Dialogue portals and sites. I still respond to any dlog related questions within 48 hours. Another developer has taken over all custom development, but I still enjoy occasionally optimizing the framework and have committed to participating in quarterly reviews/updates/patches.

Cool Sites: Similar to i-Dialogue, this native AppExchange app is primarily driven by partners. Cool Sites was developed to give my creative and web development friends (who rely primarily on HTML/CSS/JS skills) access to the rapidly growing Salesforce customer base.

There is a backlog of Cool Sites plugin requests that involve porting existing i-Dialogue components to Visualforce (Event calendar, knowledge base, shopping carts, partner finder, maps, etc...). Word on the street is that Salesforce acquired a CMS company and is preparing a similar offering for Dreamforce 2010, so I'm in "wait and see" mode re: the future of this project.

Cool Trends: I started this Salesforce native app after working with the Google Maps API on the Azure proof of concept app last Winter. It's a very simple data warehouse (only 2 custom objects) with time-series analysis charts for reporting day-over-day trends.

If time allows, I'll try to submit this to the AppExchange before Dreamforce 2010.

Cool Mesh: After years of designing and developing single-tenant enterprise web applications, the entrepreneur in me began to pursue the "next big thing". Cool Mesh is a massively scalable, multi-tenant, open-source, clustered computing project loosely based on the following ingredients:
  • Amazon EC2
  • Unix
  • Apache
  • Node.js
  • CouchDB / Cassandra
  • Immutable storage
Don't ask me what I'd do with a working prototype. Probably just re-invent business models I've worked on in the past :-)

Chatter Bot: On the heels of receiving an award for Chatter Bot, I started delving into "The Internet of Things" and envisioning what Cloud 3.0 might look like. An idea emerged, based on Cool Mesh, that continues to intrigue me. Still dabbling.

Music in Schools (non-profit):  I still support or volunteer for 3-5 non-profits on Salesforce and really believe in their vision. Immersing myself in a music education non-profit is where I'd like to start devoting my time next. I'm new to the bay area, so there's some research to do. Who knows; if I don't find a perfect NPO, then I'm open to launching one myself.

I'll be wandering the halls of Dreamforce 2010. Don't be a stranger. If you read this blog, then I hope we'll meet at the Tweetup :-)